Natalie Nightingale

Brand & creative leader with 15 years helping market‑leading brands

Better, more effective creative that builds brands people prefer. Delivered through insight‑led, market‑oriented strategy and campaigns designed for scale using modern, AI‑supported production.

Campaign strategy Cross-channel planning Agency & team leadership
Selected campaign work
Post Office O2 Experian Air Charter Service
265%
Production uplift
£25m
Media budget responsibility
47%
Revenue growth

Selected work
Natalie Nightingale portrait

About me

Brand and creative leader with 15+ years building and scaling brand strategy, creative direction and content for major consumer brands, including O2, Post Office and Experian.

Operating at Creative Director level for much of that time — setting brand vision, leading discovery and insight to shape creative expression, and directing in-house teams and agencies to deliver work that drives market-leading brand equity. An early adopter of AI within creative workflows and production, qualified to degree level with a recent Mini MBA in Brand Management. Awarded by The DRUM, Marketing Society and Campaign.

15+
Years in marketing
Mini MBA
Brand management
London
Based

Experience

Head of Creative & Content
Experian · Feb 2026–Present
Head of Creative & Content
Post Office · Apr 2021–Jan 2026
Senior Marketing Manager
Post Office · Sep 2019–Apr 2021
Acquisition Lead (SIMs & SMEs)
O2 · Mar 2017–Sep 2019
Brand Manager
O2 · Jul 2014–Mar 2017
Marketing Manager
O2 · Oct 2011–Jul 2014
BA (Hons) Marketing, 2:1
Bournemouth University

What I do

Brand strategy & positioning
Creative direction
Discovery & customer/market insight
Agency & design team management
Senior stakeholder influence
Budget & P&L management
AI-enabled creative workflows

Sectors & recognition

Telecoms Post & financial services Credit & data services Consumer services
BHN Awards · Christmas Campaign of the Year, 2025
The Marketing Society · Best Brand Extension, Like New (O2)
The DRUM · Best Creative, O2 Guru's
Campaign Awards · Consumer Technology Campaign of the Year
LIA · Silver, Tactical Poster
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All projects